SME Technology Forum Series
The SME Technology Forum Series provides owners and executives in small and mid-sized companies with practical insights, tools, and case studies on how to leverage technology and accelerate growth.
Expert Roundtables
At The Insight Exchange we believe that the greatest value often comes from interaction, discussion, and sharing of insights between participants. Every event in the SME Technology Series includes a highly interactive ‘Expert Roundtable’ session, where experts will answer your questions and facilitate discussion on a range of highly practical topics.
SME Technology Forum Launch Event:
Getting Results from Crowdsourcing
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31 May 2010 * 5:30pm – 8:00pm Deloitte, Level 9, Grosvenor Place, 225 George Street, Sydney Twitter Hash Tag: #TIECrowd Registration: $60 incl. GST – Partner discounts available |
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Full coverage from the event:
The event turned out to be a real success! Attendees walked away with a new look at the field of crowdsourcing. Check out our links below for full coverage.
Here you can read a review from the event on our blog.
Here you can see the transcript of the panel discussion.
Here you can see individual videos of the speakers presentations.
Getting Results from Crowdsourcing:
“Crowdsourcing” is the name used to describe how companies access resources from large groups of people, often around the planet. There are many platforms and approaches to tap the power of the crowd, including services marketplaces, competition sites, idea platforms and even crowdfunding. Every business today needs to understand how accessing experts and resources outside the organisation can help them to grow faster and create more professional results. However it is not always easy to make it work. This event will provide practical insights on how to get fantastic results from crowdsourcing for your business.
| Venue Sponsor: | Content Partner: |
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Agenda
| 5:30pm |
Open and networking drinks with light refreshments |
| 6:00pm |
Overview of Crowdsourcing Tools and Strategies Ross Dawson, Chairman, Advanced Human Technologies |
| 6:10pm |
Keynote panel: Getting Results from Crowdsourcing Introductory Thoughts from Panellists |
 Yvonne Adele, Chief Idealist, Ideas Culture |
Yvonne Adele, Chief Idealist, Ideas Culture Yvonne Adele is the CEO of Ideas Culture, the home of Ideas While You Sleep. Ideas While You Sleep is a world-first: a global overnight crowdsourced brainstorming service. Customers submit their business challenge by 4pm in their local time zone and receive around 100 ideas at 10am the following morning. The Ideas Agents were mobilised via Twitter and part of each brainstorm is conducted via collaborative tools like Twitter and Google Docs. Reported via Springwise and blogs all over the world, Ideas While You Sleep now has clients in 12 different countries and Ideas Agents ranging in age between 16-82 in 8 countries. |
 Matt Barrie, CEO, Freelancer.com |
Matt Barrie, CEO, Freelancer.com Matt Barrie is Chief Executive of Freelancer.com, the world’s largest micro-outsourcing website with over 1 million registered professionals from 234 countries & regions of the world. Through Freelancer.com, small businesses can quickly and cost effectively hire just about any skill set – on demand 24×7×365. |
 Alec Lynch, Managing Director, DesignCrowd.com |
Alec Lynch, Managing Director, DesignCrowd Alec Lynch is the founder of DesignCrowd (www.designcrowd.com) Alec holds a Bachelor of Information Technology from the University of Technology Sydney and previously worked at Booz & Co as a management consultant. Alec is a thought leader in crowdsourcing and has been a guest speaker on the topic at Sydney University’s Economics Faculty, CeBIT and NSW Government Small Business events. |
 Phil Sim, CEO, MediaConnect |
Phil Sim, CEO, MediaConnect Phil Sim is the Chief Executive Officer and Founder of MediaConnect Australia and MediaConnect Worldwide. Since founding MediaConnect in 2000, Phil has built the business from nothing to be one of Australia’s most innovative and successful converged media/technology companies. A leading authority on new media and Web 2.0 style technologies, Phil is a respected business leader, public speaker and industry commentator. |
| 6:30pm |
Panel Discussion: Interactive session with conversation and questions between speakers and event attendees. |
| 7:00pm |
Expert Roundtables: Roundtable discussions on key topics for creating value with technology. |
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Confirmed Experts and Roundtable Topics include: |
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 Graham Dawson, Director, Ajnaware |
Driving Business with iPhone and iPad apps Graham Dawson, Director, Ajnaware Graham owns and runs a small software development business, Ajnaware Pty Ltd, which specialises in iPhone and iPad applications. He is the developer of several best-selling apps including “Oz Weather”, which was in the top 10 iPhone applications in Australia for more than six months, and “Sun Seeker” which was voted into 3rd place in 148Apps.com “Best App Ever” Augmented Reality category. Full Bio | Twitter | Blog |
 Luke Harvey-Palmer, Partner, seggr |
Own your market…using technology to establish yourself as a thought leader! Luke Harvey-Palmer, Partner, seggr Luke is one of the leading thinkers and doers on the subject of Personal Branding, influence and social branding; having established Buzzle; Australia’s leading Personal Marketing Agency…and most recently co-created Australia’s first Social Brand and Innovation Agency, seggr. Luke is regularly regarded as one of Australia’s most influential ‘personal brands’ online… Full Bio | Twitter | Blog |
 Tony Hollingsworth, Community Manager, Task Exchange |
How building online communities can scale up your relationships for business success Tony Hollingsworth, Community Manager, Task Exchange (An IBM Business Partner) Tony has 20 years experience in the information technology and data industries working with leading players including IBM Cognos, Dun & Bradstreet and The Nielsen Company. He is passionate about the Internet and excited about the way it is changing society and business. Tony’s primary passion is people – sharing his knowledge and experience to make them and their businesses more successful. Full Bio | Twitter | Blog |
 Toby Marshall, Founder and Principal, Lead Creation |
The Foundation Stones of SME marketing: Keywords and Niche Toby Marshall, Founder and Principal, Lead Creation Toby Marshall is responsible for the direction and vision of lead creation, and the company’s expanding marketing strategies for small to medium service businesses. With forty-two years of business experience, primarily in sales and marketing, Toby leads the team that makes cost effective and effective innovation marketing strategies a reality for small businesses Australia wide. |
| 8:00pm |
Close |
Registration: $60 incl. GST
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