Social Media Strategies
21 July 2009 * 12pm – 2pm
Radisson, Sydney, NSW
Twitter Hash Tag: #TIESMS
(The Insight Exchange’s Social Media Strategies)
Social Media technologies have definitely found their purpose in business activity. Technologies such as blogs, instant messaging, wiki’s, and even Twitter have enabled companies to communicate more efficiently and become more productive, picking up the speed of business. But how does one streamline all these technologies so that business purpose and focus isn’t lost? By building a comprehensive plan on how to engage with social media. Join us for a practical “how to” session as we identify the steps to creating a comprehensive social media strategy.
 Aisha Hillary, Communications Specialist, SBS |
 Kate Leaman, Brand Communications Manager, Fosters Group |
 Con Frantzeskos, Digital & Social Media Strategist |
 Chris Noble, General Manager, WorldNomads.com |
Agenda
| 12:00pm | Arrival & Lunch |
| 12:30pm | Topic Overview – What to consider when developing a Social Media Strategy |
| Aisha Hillary, Communications Specialist, New Media & Brand, SBS
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12:40pm |
8 Minute Presentation Statements: |
| Cascade Social Media Case Study - Kate Leaman, Brand Communications Manager – Premium, International and Craft Beer, Fosters Group - Con Frantzeskos, Digital and Social Media Strategist |
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| WorldNomads.com Case Study - Chris Noble, General Manager, WorldNomads.com |
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| 1:15pm | Summary and Q&A |
| 1:20pm |
Interactive Discussion: An interactive session with facilitated questions to the audience and to the speakers. Facilitator: Beth Etling, CEO, The Insight Exchange |
| 2:00pm |
Close |
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