Social Media Strategies

21 July 2009 * 12pm – 2pm
Radisson, Sydney, NSW
Twitter Hash Tag: #TIESMS
(The Insight Exchange’s Social Media Strategies)

Social Media technologies have definitely found their purpose in business activity. Technologies such as blogs, instant messaging, wiki’s, and even Twitter have enabled companies to communicate more efficiently and become more productive, picking up the speed of business. But how does one streamline all these technologies so that business purpose and focus isn’t lost? By building a comprehensive plan on how to engage with social media. Join us for a practical “how to” session as we identify the steps to creating a comprehensive social media strategy.

Aisha Hillary, Communications Specialist, SBS

Aisha Hillary, Communications Specialist, SBS

Kate Leaman, Brand Communications Manager, Fosters Group

Kate Leaman, Brand Communications Manager, Fosters Group

Con Frantzeskos, Digital & Social Media Strategist

Con Frantzeskos, Digital & Social Media Strategist

Chris Noble, General Manager, WorldNomads.com

Chris Noble, General Manager, WorldNomads.com

Agenda

12:00pm Arrival & Lunch
12:30pm Topic Overview – What to consider when developing a Social Media Strategy
Aisha Hillary, Communications Specialist, New Media & Brand, SBS



12:40pm

8 Minute Presentation Statements:
Cascade Social Media Case Study
Kate Leaman, Brand Communications Manager – Premium, International and Craft Beer, Fosters Group
Con Frantzeskos, Digital and Social Media Strategist
WorldNomads.com Case Study
Chris Noble, General Manager, WorldNomads.com
1:15pm Summary and Q&A
1:20pm

Interactive Discussion:
An interactive session with facilitated questions to the audience and to the speakers.
Facilitator: Beth Etling, CEO, The Insight Exchange

2:00pm

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