Luke is one of the leading thinkers and doers on the subject of Personal Branding, influence and social branding; having established Buzzle; Australia’s leading Personal Marketing Agency…and most recently co-created Australia’s first Social Brand and Innovation Agency, seggr. Luke is regularly regarded as one of Australia’s most influential ‘personal brands’ online…
Including involvement in the adoption of new internet technologies whilst at Mortgage Choice, Luke has an extensive background in technology, people and change. He has been involved in social technologies since managing the Internet and eCommerce Department at St George Bank – where from 2000-2003 he was responsible for the strategy and implementation of leading online projects like Netxsurance, Autobytel, Virtual Communities and Marketboomer across the St George Group.
Working on some of the biggest strategic marketing projects in Australia, alongside the brightest minds in the land, from Bain Consulting and Booz Allen Hamilton allowed Luke to combine his unique strengths in business, technology and marketing. Seggr is a culmination of Luke’s passions, interests and talents; working with organisations to help them influence stakeholders, employees and customers through its people, process and technology.