iPad Strategy Workshop

Held at the PANPA Future Forum


This compact workshop will examine the key strategies and issues around using the iPad and other tablets for news and content distribution. It will be a highly interactive session, drawing on strategy frameworks for the iPad, Australian case studies, international perspectives and original research.

Issues covered include:

  • Drivers and pace of uptake of iPad for news and media
  • Pricing strategies: options, analysis, multi-platform pricing
  • Design issues: key features, design variables, aggregation
  • Integrating social media into iPad media apps
  • Strategies for browser versus app delivery
  • Production issues: platforms, conversion, timing, investment

Workshop leader:

Ross Dawson, Chairman, Future Exploration Network

Workshop Details

Date and time: 27 August 2010 | 10:30am – 12:30pm
Venue: Sydney Masonic Centre, 66 Goulburn Street, Sydney
Twitter Hash Tag: #iPadStrat
Registration: PANPA Members – Free – Register Here
General admission – $80 Incl. GST – Register Here
Admission with Partner Discount – $50 Incl. GST – Register Here


In Association with: Content Partner:
Future Exploration Network
Industry Partners:

iPad Strategy: Analysis and Frameworks

Detailed research into the international and Australian iPad media landscape and discussion of a range of strategic frameworks including:

  • Pricing strategies
  • Design issues
  • Platform choices
  • Production issues
  • Strategy for other tablets: Kindle etc.
Ross Dawson

Ross Dawson, Chairman, Future Exploration Network

Ross Dawson, Chairman, Future Exploration Network
Ross Dawson is globally recognised as a leading futurist, keynote speaker, entrepreneur and authority on media strategy. He is Founding Chairman of four companies, including the leading research and strategy firm Future Exploration Network. He is author of acclaimed books including Living Networks and the Future of Media Reports, which have been downloaded over 500,000 times. Strong demand sees Ross speak frequently at major conferences around the world.
Full Bio | Web | Twitter

iPad Strategy: Panel discussion

Keith Ahern

Keith Ahern, CEO, mogeneration

Keith Ahern, CEO, mogeneration
Keith has over 14 years of innovative software and service development. At mogeneration, Australia’s premier iPhone consultancy, Keith is responsible for growing the business, focusing on key markets and managing joint ventures.  Keith was previously Mobile Technology Manager for News Digital Media (online division of News Ltd) where he was responsible for mobile platforms, strategy, development and vendor management.
Full Bio | Web | Twitter

Grant Holloway

Grant Holloway, Managing Editor – Online, The Australian

Grant Holloway, Managing Editor – Online, The Australian
Grant Holloway has been the Managing Editor – Online, for The Australian, since 2006. Grant has worked in digital journalism as a reporter and senior editor for nearly 10 years, including spending six years at www.cnn.com. Along with managing the commercial development of The Australian’s online operations, Grant’s most recent project has involved leading the product development and design of The Australian’s iPad application to coincide with the launch of the device on these shores.
Full Bio | Web

Warren Lee, Group Director - Content Strategy & Integration, APN

Warren Lee, Group Director - Content Strategy & Integration, APN

Warren Lee, Group Director – Content Strategy & Integration, APN
Warren Lee is the Group Director – Content Strategy & Integration of APN. From an initial background as a mergers and acquisitions lawyer with Freehills, Warren has acquired more than 15 years experience working in, and advising on, traditional and new media. He has served as Director of Business Development at the Ten Network, FOXTEL and News Limited and immediately prior to joining APN was a Director at boutique investment bank, Grant Samuel.
Full Bio | Web | Twitter

Jan Razeb

Jan Razeb, CEO, Hungry Mobile, (Czech Republic)

Jan Razeb, CEO, Hungry Mobile (Czech Republic)

Is Managing Director of LOKOLA, a search orientented business in mobile and web, from a new angle (business around you), helping manage Candytech, a Facebook marketing company (and one of the 49 Facebook Preferred Developer Consultants), and also CEO of HungryMobile, a mobile consulting specialising in mobile media and entertainment. Prior to HungryMobile and LOKOLA, Jan Rezab worked 8 years in the mobile business as President / CEO of Mliven / Redboss.
Full Bio | Web | Twitter

Abigail Thomas

Abigail Thomas, Head of Strategic Development, ABC

Abigail Thomas, Head of Strategic Development, ABC
Abigail Thomas has over 12 years’ experience within the digital media environment in Australia and the UK. Abigail is currently Head of Strategic Development in the ABC’s Innovation Division. Her team creates innovative digital projects using the latest online technologies such as mobile, tablets, 3D maps, Internet television, widgets and social media. Recent highlights include ABC iView, ABC Mobile, iphone and iPad applications and Gallipoli: The First Day.
Full Bio | Web | Twitter

Participant roundtable discussions and case studies

Workshop participants discuss key strategic issues based on case studies of existing iPad strategies adopted by newspapers in Australia and internationally.


Identification of key strategic issues and responses

Panelists and workshop participants identify key strategic choices and explore options


Close and lunch (optional)

Registration – $80 Incl GST – Register here
PANPA Members – FREE – Register here
Partner Members – $50 Incl GST – Register here

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