My chat with BBC Worldwide Executive, Louisa Bayles
Louisa Bayles, Digital Manager, BBC Worldwide
In preparing for the 18 August event, Creating Value with Content, I spent some time on the phone with Louisa Bayles from BBC Worldwide understanding a bit more about the distribution of content and how it ultimately gets to the consumer. Although Louisa will touch upon this briefly in her presentation at the event, what I found more interesting was the approach BBC Worldwide took in launching the premium content for Top Gear Australia to the local market. This will be the case study example Louisa uses to help us see the value in adapting content for distribution.
Louisa walked through the 360 degree partner approach BBC Worldwide took in adapting this international content to a local market outlining the overall shift of bringing content directly to the consumer. Via numerous distribution tools, such as mobile, video, digital and of course television, Louisa explained how leveraging the right distribution methods and how acquiring and recreating content in a timely fashion to a specific audience can enhance consumer engagement while attending to the company’s bottom line.
To hear more, register today! Come with your questions and get ready to share insights with Louisa Bayles from BBC Worldwide on 18 August at our exclusive 1/2 day event, Creating Value with Content.
