Who Needs a Social Media Strategy?
Chris Noble, General Manager, WorldNomads.com
I had the pleasure of speaking with Chris Noble, General Manager of WorldNomads.com (@worldnomads on Twitter) last week and boy was I inspired. Here’s a guy whose company sells travel insurance, a very unexciting product, on the phone with me passionately explaining how social media is all about taking advantage of opportunities, being innovative, and striking the right balance with your customers, audience, and community. You’ll no doubt be blown away by what he’s accomplished.
By starting with a blog, moving to podcasts, and most recently developing an iPhone app, Chris seems to have done it all and, I should say, successfully. He explained how business is moving to a “CoOp-petition” environment and by understanding that social media is part of the fabric of an organization, any company can succeed.
At the Social Media Strategies luncheon taking place 21 July in Sydney, Chris will go through his philosophy of Listen, Learn, and Respond and THEN analyse approach to social media and how not having a rigid strategy has worked for him. You’ll hear how he’s been able to develop new initiatives (and new companies) from the use of social media and create a competitive advantage within his industry.
Perhaps NOT having a structured social media strategy is the best strategy of all.
