Social Media Strategies – Event Overview
Here it is another Friday and another week has gone by pulling together what looks to be a fantastic lunch program, Social Media Strategies, coming up 21 July. I have to say I love learning how people have overcome challenges. Complete with two case studies and an interactive format, I think you’ll be able to take home some key practical tactics and insights to help you develop a social media strategy right for your organization.
As I mentioned, I’ve have had the chance to interview and speak with all four of our presenters and believe they’ll be able to give you some great insight into how to approach developing a social media strategy. They’ll be able to talk through what has worked, what hasn’t, and how Social Media is changing the way they do business.
I’ll be posting all my interviews with our speakers next week, but here’s a bit of what you can expect at the event.
First, Aisha Hillary, Communications Specialist at SBS and part of their newly formed Social Media Team will go through what companies need to consider when pulling together a social media strategy.
Kate Leaman, Brand Communications Manager, from Fosters Group will then walk you through her “Ready… Aim… Fire!” approach. She will be discussing the importance of getting yourself ready to tackle social media and how monitoring is so important. Walking through her experience in launching the Cascade Pale Ale social media campaign, she’ll explain the important aspects, tools, and techniques to setting a successful social media strategy.
Social Media expert, Con Frantzeskos, will also be on the panel and will explain from an agency point of view the steps, platforms, and delivery methods available to create a successful engagement strategy. He worked with Kate on the Cascade campaign, so all your questions can be answered from all sides.
Finally, Chris Noble, General Manager of WorldNomads.com has been extremely innovative in the way he’s built and engaged with his audience. His “Aim – Fire! – Ready” approach begins with knowing his community and implementing Social Media from a holistic point of view. He’s been able to test, try, and deliver some of the most imaginative social media campaigns. You’ll hear how he’s been able to take advantage of opportunities as they arise and that how that is a strategy all of its own.
Developing a social media strategy is very dependent on your audience, your customers, and your product, so, is one of these approaches right for you? Join us for this case study driven event and take home some practical tactics on getting started in the social media space.
I look forward to seeing you 21 July!
