Committing to Social Media – My Chat with Aisha Hillary from SBS
Aisha Hillary, Communications Specialist, SBS
“Social Media is about adding channels to get the message across”, Aisha said as we started our conversation. Although this is true, I wanted to dig deeper and find out why then did SBS create an engagement team and not a social media channel team? It’s more complex than adding just another communication channel.
In my research, what seems to be throwing companies into such a tizzy is that fact that this new communication channel talks back! AND it talks to others! When I asked Aisha how she is handling this “talk back” from her audience, she gave me some amazing insights into how SBS views social media and how she’s handling the phenomenon – she’ll be addressing this at our event, Social Media Strategies on 21 July.
Another communication channel, yes. That’s the core of social media – to communicate. But what else needs to be considered before jumping into the pool?
During our luncheon event, Aisha will talk about her four points for engaging in social media. But more importantly she’ll discuss the aspects of a social media strategy that need to be considered within the organization. Aisha is finding at SBS that by educating employees on how social media can benefit the company, their relationships, and their service it’s having an amazing affect on employee retention and loyalty.
Aisha will kick off our Social Media Strategies event talking about the fundamentals of social media and how important it is to “make the commitment” to make it happen. Yes, it’ll talk back – but that’s the biggest benefit social media channels can offer.
