Chat with Corrie McLeod
Corrie McLeod, Founder & Managing Director, Espresso Communications
Corrie McLeod, Founder and Managing Director of the PR Company, Espresso Communications, rang me last week to talk about the luncheon session, “Twitters Impact on Media & Journalism“, taking place 23 June 2009. She brought to my attention the fact that Twitter is not only impacting the journalism industry, from a reporting and consumer consumption point of view, but it’s also affecting those players who associate and do business with journalism and media executives. I found this point of view so interesting and important that it needed to be included in this discussion and as part of the event.
Corrie pointed out that, “Twitter has changed the dialog between PR executives and journalists. We are now able to request information, create a more efficient workflow and link the journalists directly to our clients through Twitter.” These changes are small to some, but they are outlining a new way of communicating that is more efficient, effective and valuable between two deadline driven industries. Corrie will dive into more depth about the affect Twitter is having from her perspective and how this new medium can ultimately create valuable exchange amongst communication professionals.
I believe that by including the PR perspective, we’ll be able to really gain insight into Twitters impact on the Media and Journalism landscape. If you have insights, ideas, or opinions regarding the PR side of the Twitter puzzle, pleaes send me an email and I’ll make sure it’s covered during our interactive attendee discussion.
I’ll be chatting with another one of our speakers, Mark Pesce, later this week, giving you some further insight into his point of view. Check back later this week!
