Cliff Rosenberg – What about B2B influence?
It’s always busy here at The Insight Exchange on Friday’s. Today I spoke with our second presenter, Cliff Rosenberg on the topic “The Power of Influence”. Cliff will join Brian Giesen and a soon to be announced third presenter for our first luncheon series event. In speaking with Cliff, he brought to mind a whole new avenue of influence that I hadn’t thought about before.
When we think of “influence” from a macro point of view we think about how consumers use influencers and themselves influence others to change or enhance behavior. Companies, agencies, organisations and even the media are looking to tap the power of consumer influence. And Brian Giesen along with Ross Dawson will touch apon influence from this perspective. Today, however, I had the pleasure of speaking with Cliff Rosenberg about the event, he asked me a good question. ”What about influence in the B2B space?”
Join us for The Power of Influence lunch on 19 May 2009 at the Grace Hotel in Sydney to hear Cliff Rosenberg discuss his thoughts and concepts on how influence is being used in the B2B space. He’ll also touch upon technology in this space and how it’s being used to tap the power of influence. You won’t want to miss this unique perspective on the power of influence.
Check our the interactive agenda and get involved in the discussion.
I look forward to seeing you in a couple weeks time.
Cheers,
Beth
