Chat with Brian Giesen
Today I spoke with one of our presenters, Brian Giesen, about the topic of our first monthly luncheon series The Power of Influence. I was looking to get a better understanding of how influence is playing a role in everyday life and how companies and agencies can tap into that power.
We all know that technology is making it easier for consumers to communicate with each other but does that mean individuals are shifting their trust from mainstream media to their peers? Or are they just shifting the way they’re acquiring their information?
Brian believes consumers are shifting their trust and companies, agencies, organizations need to have a plan to make sure they’re gaining that trust. By moving from an “earned media” model to creating conversations, Brian believes it’s possible and imperative for companies to have a plan to continually tap online influencers. With technology advancing at an unparalleled rate, Brian explained that by finding an internal champion and implementing his three pillar action plan, companies can and will succeed in tapping the power of influence.
Join us on Tuesday 19 May (register online) to hear Brian’s insights and engage in the conversation. After all, dealing with influencers will ultimately become a part of the marketing mix – if it isn’t already.
