Do you have the Power of Influence?
Prove it!!!
The Insight Exchange is ready to kick off its first Luncheon Series on 19 May 2009 with the topic, “The Power of Influence“. We have an interactive, educational, and insightful luncheon planned to include three different perspectives from three different industries on what influence is and how to tap those who have it! Even better, will be those in the audience adding their views to what influence is and how it can be leveraged for business success. It will be a discussion you won’t want to miss.
So, do you think you’re influential? Do you believe in networks as the core of business? Do you have a knack for being on the cutting edge and being the first to show a new product or service to your network?
Calling all Influencers!
Step 1: Contact The Insight Exchange on Twitter (@InsightExchange) and ask for your Twitter name to be set up as a registration discount code.
Step 2: Done! You have become one of The Insight Exchange’s Influencers.
By promoting your Twitter name as the discount code, you’ll then be able to offer your network a 40% discount to “The Power of Influence” luncheon event on 19 May 2009. (Please note: You are not able to use your code for yourself, it is only for your friends, contacts and network. If you would like to receive the discount, you will need to use another influencers code.) With your code, your network won’t be paying $120, they can attend for only $72 + gst.
If your code is the most used, you’ll receive:
- Free event pass
- Speaking slot at the event
- We’ll market and post you as the most influential person at the event
- Include your company/website logo with a link on our website
- A write up interview on our blog and promoted to the media
It’s time to educate and show the business community the importance Influence plays in business and daily life. Ask for your Twitter name registration discount code today.
We look forward to hearing from you!
Cheers,
Beth
Announcing The Insight Exchange – transforming the events industry!
As announced a few hours ago on Twitter, Beth Etling and I have today launched a new events company, The Insight Exchange.
It’s a major step for both of us. I’ve been organizing events in various forms for the last dozen years, and started doing it more seriously three years ago, when Future Exploration Network launched the Future of Media Summit. Since then Future Exploration Network has organized the Future of Media Summit annually – which is a major production since it’s run simultaneously in Sydney and San Francisco – and we’ve also set up and run for the last two years both Enterprise 2.0 Executive Forum and Web 2.0 in Australia.
I have loved creating these events. Conferences are a true manifestation of networked business, bringing together people in one place to share ideas and meet, as well as disseminating content out to a far broader audience around the world. Done well, they can create massive value. However creating events has taken a large share of my time and energy over these last years, slowing down my book writing and ability to launch other ventures. Establishing a company dedicated to building an events business frees me up to spend more time on other things, while increasing momentum on what we can do with events. We now will be able to do justice to the many, many opportunities in this space.
I first met Beth when she was working for Saxton’s Speakers Bureau shortly after having arrived in Australia, when she engaged me as a speaker for her clients. Since then I have seen her do a fantastic job at launching and running the highly successful ad:tech business in Australia. At the inaugural Sydney event in 2007 I chaired the keynote panel and also a blogging panel, and afterwards wrote, “Ad:tech is lifting the bar for this kind of event in Australia.” There is no question in my mind that Beth is one of the top people in events in Australia, and I am privileged to work with her on this venture. As CEO she will drive its success.
I have written extensively for many years on how the traditional events industry is broken and the potential for new ways of connecting ideas and people. Most recently an article in News.com.au titled Networking Trend: The ‘Unconference’ captured some of my thoughts on the topic.
Beth and I both believe that there is a massive opportunity here. The events industry has always had massive oversupply, most of it of poorly run events. This is definitely going to be a challenging year for the industry, with both sponsorship and delegate budgets severely constrained. There is much new activity and competition, much of it from very cheap or even free events. However there is undoubtedly enormous scope to create massive value for attendees, sponsors, and industries. We are aiming to create the future of events, as we wrote in our launch press release. We hope to catch up with you on the way!
The Insight Exchange Launch – Our first media release
It’s a very proud day here at The Insight Exchange – our first day. Today we’re working very hard to get the word out about our innovative new events company, including using the more traditional form of the good old media release. Here’s what we sent out just moments ago…
Innovators transform the events industry
Top networking duo team up to create the future of events
The Australian events industry – recently threatened by the global financial crisis – will be transformed when two of the most respected event producers and networkers team up to change the face of executive conferences.
Chairman of Future Exploration Network Ross Dawson and former ad:tech Content Director Beth Etling today announce the formation of their new company The Insight Exchange.
Etling will head up The Insight Exchange as CEO while Dawson will oversee the launch of the company and act as Chairman.
Business conferences – especially those for senior level executives – are feeling the pinch in the current financial market as demands on executive time are increasing. A recent news.com.au article Networking Trend: The ‘Unconference’ suggested the traditional model may be “a thing of the past” as the demand for more streamlined education and more targeted networking increases.
Far from envisaging the death of corporate conferences and events, The Insight Exchange sees the current climate as an opportunity to reinvent the way we interact and learn.
“The events industry is ripe for massive change,” says Dawson. “The old conference model is rapidly dying, making way for new models of learning, interacting and creating value. Now is the best possible time to launch a company that will transform the events industry.”
“Today executives want insightful information faster from people they respect and trust,” says Etling. ”The Insight Exchange will focus on creating communities for executives to share and gain insights with their like-minded senior peers. Our aim is to re-energise the event industry in Australia and internationally, and help generate valuable business relationships for our clients, participants, and partners.”
Both Dawson and Etling have deep expertise in creating relevant experiences and content for executives. Dawson’s company Future Exploration Network has organised high profile events including the globally recognised Future of Media Summit, and provided thought leadership for the emerging business concept of Enterprise 2.0. Etling has organised the massively successful ad:tech Sydney for the past three years which attracts around 1500 delegates annually.
The Insight Exchange’s first major project will be the Future of Influence Summit in September, which will provide detailed insights into the role of influence in marketing, media, and the global economy. The one day event will feature a global audience and world-leading speakers. The event has evolved out of the Future of Media Summit (which has been held simultaneously in San Francisco and Sydney for the past three years).
The Insight Exchange will run a busy event program over the coming year, commencing by launching its lunch series with the Power of Influence on 19 May in Sydney.
Leading events firm The Insight Exchange enables streamlined education and highly targeted networking. It helps senior executives to learn about critical business issues through content driven discussions, generating valuable insights and clear strategies to succeed in a rapidly changing world.
About Beth Etling
Beth Etling is an executive with over 15 years event experience, most recently as the Content Director for dmg World Media where Beth launched the digital event ad:tech in both Sydney and Singapore. In that role, Beth also launched the Australian Agency and Brand Summit and developed content for Evanta’s CIO Executive Summit. Prior to this, Beth worked with Saxton’s Speaker Bureau, learning the region’s speaker landscape. Back in the USA, Beth worked in all facets of events, concluding her US career researching, advising, and implementing global speaker strategies for Intel, Amdocs, Xerox, Polycom and Hyundai at Carat Brand Experience (an Aegis company). Married to an Australian, Beth and her husband, James, are expecting their first child in September.
About Ross Dawson
Ross Dawson is globally recognised as a leading futurist, entrepreneur, keynote speaker and bestselling author. He is founding chairman of international consulting firm Advanced Human Technologies, futures think tank Future Exploration Network and events company The Insight Exchange. His books include the acclaimed Living Networks which in 2002 anticipated the social networking revolution. Dawson has been named as one of the 40 biggest players in Australia’s digital age, and his blog Trends in the Living Networks is ranked as one of the top business blogs in the world. He has delivered keynotes on six continents and appears regularly in the world’s leading business media.
For a photo opportunity, images or to arrange and interview with Beth Etling or Ross Dawson please contact:
Jessica Hough
Communications Manager
The Insight Exchange
02 9994 8980
0403 223 950
jessicah AT theinsightexchange DOT com
Topic and speaker suggestions
Are there any particular topics that you’d like to see addressed at our events?
Are there speakers you’d like to hear from, or would you like to suggest yourself as a speaker?
Please put in your suggestions in the comments below, or alternatively use our contact form.
We look forward to your input!
Welcome to the Insight Exchange!
Welcome to the Insight Exchange!
We want to help create the future of the events industry, which is likely to look quite different from what we’ve experienced up to now.
We hope to see you on the journey!
