iPad Strategy Workshop – Tickets selling fast!
We are excited to see that the iPad strategy workshop is proving to be very popular!
With 75 registrants already confirmed we needed to find a bigger room. Lucky for us, the organisers of the PANPA future forum have found us more space to accommodate the extra attendees that are wanting to come along.
Check out this blog post on the high-level strategic issues of iPad and the media: 12 key elements of iPad strategy
If you wish to attend this highly insightful workshop please register here
Exciting iPad workshop – with a great line up of speakers!
We are looking forward to hosting the iPad Strategy Workshop at PANPA’s Future Forum on 27 August. We are happy and excited to be taking part in such an event.
This 2 hour interactive workshop is going to be packed full of useful information. It contains compact sessions which will explore the key strategies using the iPad to distribute your company’s content. We have some very exciting guests who will be taking part in the 40 minute panel:
- Keith Ahern, CEO, mogeneration
- Grant Holloway, Managing Editor – Online, The Australian
- Warren Lee, Group Director – Content Strategy & Integration, APN
- Jan Razeb, CEO, Hungry Mobile (Czech Republic)
- Abigail Thomas, Head of Strategic Development, ABC
This will be followed by an opportunity to share our insights with other guests at the workshop by participating in roundtable discussions and looking at some case studies of already existing strategies.
This is a great chance to gain some knowledge on this new and exciting platform. There are limited spaces available, you need to get in soon if you want to be part of it! Register here
I’ll see you there!
Transcript from Panel discussion at Getting Results from Crowdsourcing
ROSS DAWSON: I think an interesting question to start off is: Australia is a global crowdsourcing hub, as I’ve said and you’ve heard today. Any particular thoughts from any of you as to why this might be the case?
MATT BARRIE: I think it might be a coincidence but also I’m aware that we’re a long way away from everything else, and I think we’re used to going overseas and thinking overseas. There are some pretty big sites in America and it’s increasingly changing.
ROSS DAWSON: There is a distinction. We have a number of great outsourcing platforms in Australia but your clientele is largely international. Is that correct?
MATT BARRIE: Our Australian clients are less than 3% of the total.
ROSS DAWSON: There is not a lot of usage by Australian businesses at this point. I don’t have any stats but it seems that it is actually not that high in Australian usage, whereas we do have several platforms here.
Speaker Presentations from Getting Results from Crowdsourcing
Here are the Speaker presentations from “Getting Results from Crowdsourcing“. Our apologies – we were unable to use the video from the panel discussion due to a technology error… (you will notice it throughout the individual presentations as a clicking sound. But we did manage to pull the transcript!
Yvonne Adele, Chief Idealist of Ideas Culture shares with us how she created her company “Ideas while you sleep”:
Launch of SME Technology Series!
On Monday night we launched our new series of events for the small to medium business sector with a great topic: “Getting Results from Crowdsourcing”. Thanks to our Venue sponsors Deloitte for providing a fantastic space.
Tony Hollingsworth and Luke Harvey-Palmer moderating their roundtables
Several years ago crowdsourcing wasn’t even a word. Today it is a tool that millions of businesses are taking part in.
The four panelists were great. Each shared a 5 minute presentation on crowdsourcing, presentations that had slides can be found on our slideshare page. We captured it all on video – which we hope to have up in the next week or so.
I want to share with you some web coverage from the event and part of the Twitter stream.
Tony Hollingsworth (host of one of the four expert roundtables: “building online communities”), wrote an excellent blog post on the event:
“Now back to crowdsourcing. The Internet has allowed tools to be built which let us connect, collaborate, converse and build community. Why build community online? You can scale up your relationships for business success. Relationships add value to your network, to your brand, and ultimately your bottom line. I’d rather have someone recommend me to you, than me having to do all the recommending. How do you feel about “shameless self-promoters”? You know you’re good, so my advice is to demonstrate why to others, then they will promote you.”
Paul Wallbank, columnist for SmartCompany.com.au, has provided a great write up on crowdsourcing:
As low cost solutions for relatively simple tasks involving no intellectual property, internet outsourcing and crowd sourcing are a good solution for big and small business.
You could hear the tapping of keypads as #TIECrowd was being broadcasted. Here are a selected few from the night:
@paulwallbank:@IdeasCulture explaining how to create a virtual ideas market #tiecrowd http://twitpic.com/1sp7u8
@hollingsworth: Small business should focus on simple, discrete tasks when crowdsourcing, says Alec Lynch from DesignCrowd #TIECrowd
@CatrionaPollard:Just heard the 5 top tips on how to run a successful crowd sourcing. #TIEcrowd
@PC World Australia Phil Sim talks about developing business apps using crowdsourcing – or cloud labour – in a SMB #tiecrowd. “Gotta learn how to do it!”
@miscx: #tiecrowd getting specifications spot on, setting clear expectations, investing time is required for good crowdsourcing results
@g_flashman: #tiecrowd “anything non-core can be outsourced.” question: if you had unlimited labour at lo cost what would you do with your business ?
@n2nComm: #tiecrowd opportunity: how to outsource the project management of crowd sourcing
@g_flashman: #tiecrowd “the better you specify what you want, the better outcome you will get.”. – matt Barrie , CEO freelancer.com
Also at the event – Ross Dawson released his BETA version of the Crowdsourcing Landscape which can be found on the newly launched site www.crowdsourcingresults.com
Stay tuned for more updates on upcoming events!
Now is the time to get your technology right
As part of an SME (Small to Medium Enterprise) you’re constantly adapting and learning new technologies. Making the most of technology is crucial to your business – and so is using your time effectively.
In one day at The Insight Exchange‘s SME Tech Summit you’ll learn the practical steps to steer your business to success in 2010.
SME Technology Summit held on December 1 at Waterview, Bicentennial Park, Sydney will cover deeply practical technology issues including:
- Using social media to attract customers and generate sales
- Building an online presence so customers can easily find you
- Generating revenue while you sleep with eCommerce
- Selling effectively with email marketing
- Leveraging your relationships with powerful CRM
The SME Technology Summit agenda is highly flexible, so you can ensure that you’re learning what’s right for your business.
So register now for the one day that will give you all the information and inspiration to take your business to the next level.
Cheers,
The Insight Exchange Team
The Insight Exchange Partner: Future Forum
We have partnered with Future Forum to offer access to a broad range of insights on the future in a compact one-day format in Sydney, Melbourne and Brisbane
Click here to download the Future Forum brochure
Click here to register for Future Forum
Help an SME – Help Yourself
On December 1, The Insight Exchange presents the SME Tech Summit in Sydney, Australia – an invaluable day of learning for anyone wanting to use technology to enhance their small to medium size enterprise (SME).
The SME Tech Summit agenda is packed with inspirational speakers and practical teachers. The day also features in depth workshops and a networking drinks event.
But it’s not just the SMEs getting in on the act. You can benefit too.
By forwarding information about the SME Tech Summit to a friend in an SME, you could receive a free transferable pass to one of The Insight Exchange’s luncheon events in 2010. That’s $200 value for free! Here’s how it works.
1. Forward information about the SME Tech Summit by email to your SME contacts
2. Tell your contacts to email The Insight Exchange
3. If your contact forwards this email (showing your name as the original sender) and registers for the event, you will receive a FREE pass to attend one of our 2010 luncheon series events
It's that simple. We hope to see your SME friend at the Tech Summit and you at one of our 2010 lunch events.
Are you a small to medium size enterprise (SME) looking to learn more about technology?
Yes? Then check out The Insight Exchange‘s new event: SME Technology Summit
No? By passing on this email, you can get a FREE Insight Exchange luncheon series pass to any of our 2010 TIE Luncheon events!
About the event:
The Insight Exchange is proud to announce the SME Technology Summit taking place on 1 December 2009 at the Waterview Conference Centre at Bicentennial Park in Sydney. At the SME Technology Summit, SMEs will learn how technology can help make their business more successful!
Free Insight Exchange luncheon series pass:
So, how does this work? It’s easy…
- Forward this email to your SME contacts
- Tell your contacts to email me Beth Etling, bethe@theinsightexchange.com to register
- If your contact forwards this email to me (showing your name as the original recipient) and registers for the event, you will receive a FREE pass to attend one of our 2010 luncheon series events! That’s a $200 value for FREE!!
The SME Technology Summit will bring together top technology speakers to provide SMEs a brief yet concise education on how technology can enhance their business.
Confirmed speakers include:
Suzi Dafnis -Community Director, Australian Busineswomans Network
David James – CEO & Director, Brassiere Bread
Tim Pethick – Entrepreneur & Founder, Nudie Juices
Mark Pesce – Inventor, Writer, Educator and Futurist
Willie Pang – Head of Yahoo! Search Marketing Australia & New Zealand
With many more to come….
Check out our flexible and comprehensive AGENDA giving SMEs the ability to create their own schedule and gain the education they need.
Register today or forward this on to your contacts to receive a FREE pass to one of the 2010 TIE Luncheon Series events.
Cheers,
The Insight Exchange Team
Quick review: Social media coverage of Future of Influence Summit
I was very happy to be able to sleep in this morning after Future of Influence Summit. While I haven’t had a full debrief from the Sydney side of the event yet, it was a fantastic event on the San Francisco side, and I’ve had great feedback so far on what happened in Sydney.
Influence and reputation are now key issues on the agenda for any organization. At the Summit, we began to tease out the many issues that will be critical moving forward. I will spend some time digesting what was discussed and pull together some structured thoughts in the next little while.
We will also post videos of a couple of the sessions soon.
For now, it’s worth reviewing what attendees at the event captured on social media during the event – together these provide a great overview of the Summit.
Blog posts: (In no particular order – more coming soon I believe):
Mick Liubinskas: Live from Future of Influence Summit
Daniel Young: My highlights from today’s Future of Influence Summit
Erin Byrne: Future of Influence Summit
Brad Howarth:
Live from the Future of Influence Summit 09 #foi09
More from the Future of Influence 2009 #foi09
Cross-continental panel discussion #foi09
Final cross-continental panel #foi09
Ross Dawson:
Tara Hunt on You can’t eat Whuffie, but it’s harder to eat without it
Panel discussion: Business models for influence and reputation
Xavier Vespa: Future of Influence Summit
Brandsplat: Regular Joes and Janes are changing the way we advertise
The Letter Two: Separating The Difference Between Influencers & Evangelists
Insights and notes from Creating Value With Content event
The Insight Exchange’s Creating Value With Content event on Tuesday was a fantastic success. As so many of the attendees observed, this topic is at the heart of many businesses today. While content in the broadest sense is more and more central to the economy, there are many challenges, not least with pricing and distribution, whether the content is music, film, books, news, advertising, or simply the flow of communication that sustains human and business relationships.
Gerd Leonhard and I have been trying to do something together for a few years now, so it was great The Insight Exchange was able to take advantage of his first visit to Australia to run this event. In addition to Gerd’s far-reaching insights and global perspective the event brought together top-level views on the world of content from Agency, Brand, and Publisher perspectives.
Below are my rough notes taken during the event. In addition definitely read Gerd Leonhard’s blog post Creating value with Content: The Future of Marketing and Advertising (my Sydney presentation), and see his presentation slides here.
We’ll shortly add links to the other presentations made at the event.
NOTES FROM CREATING VALUE WITH CONTENT
Gerd Leonhard, Media Futurist
We can only begin to understand the huge consequences of the shift from Disconnected to Connected. We will need to acclimatize ourselves to this new world.
0.6% GDP growth per 10% mobile penetration increase.
Total reset for the content industries. We are not ready for these changes.
We are consuming content differently in many ways: Google Latitude, Kindle for iPhone, Google providing free music in China, and more.
It used to be: dominate to get the dollars. Marketing 2.0: No long captive customers, but empowered users. Sharing is the key driver. This world is a meritocracy – the best wins.
The current economic crisis is not cyclical – it’s structural. We will have to get used to monetary value being derived in many new forms.
A key issue is creating content in formats that are easy for people to disseminate. The trick is now how to get people to want to follow you and your content.
Click trails and data exhaust. Data is the new oil. Control is quickly being replaced with Trust.
It’s a drug addict model – you need to make people want (need) to come back. From push objects to pull objects. Get your users hooked first – and THEN ask for their money. Young people will migrate to a new level of premium content. So at what point do you place the tollbooth?
Craig Davis, Co-Chairman & Chief Creative Officer, Publicis Mojo
No one has a crystal ball. I far prefer the word ‘story’ than ‘content’. I have no hesitation saying the future of content is bright. We
The world is made of stories – the word ‘content’ devalues and dehumanises. We must be authentic.
The days of lying and spinning are over. Brands need to get comfortable telling stories, participate in difficult conversations. Technology facilitates storytelling in new ways, but Twitter is not a strategy.
Three enduring principles:
* Great communication has always been interactive.
* The media isn’t social, stories are.
* The audience is the network.
Paid, owned, and earned media.
“Stop interrupting what people are interested in and be what people are interested in.” Moving on from having a parasitic relationship on media.
The Adventures of Freddo, created by Publicis Mojo, gained 130,000 registrations in two weeks, with longer view time than Disney.
Justin Lam, Group Brand Manager, Cerebos Foods
Asian Home Gourmet – bringing authentic food into supermarkets. It had poor brand awareness.
People’s associations of Asian food are highly sensory, about travel, markets, smells etc. One of the strongest brands in this space is Lonely Planet. With their agency they created on online micro-site within the Lonely Planet website, and nowhere else. The food of six countries featured, both on the website, and special downloadable Mini Travel Guides on the local food. Free samples were also offered online.
Results: High double digit increase in brand awareness during the campaign, and well after the campaign overall up 20%. Average session time on the micro-site was 5 minutes, 8000 downloads of the Mini Travel Guides. Click through rate of 8% from the Lonely Planet to the brand site was over 8%, and their free samples ran out due to far higher than expected response.
The Internet provides an opportunity to build engagement. You have to think long-term.
Example of Radiohead’s In Rainbows album.
You have to give away control, even of your brand.
Louisa Bayles, Digital Sales Manager, BBC Worldwide
Louisa began with an excerpt with this YouTube video from Topgear which has had well over 5 million views.
BBC is having to dramatically shift what it is doing. BBC Worldwide is profit-driven – it’s objective is to supplement funding for the core organization. Australia is a key market.
BBC.com is the international-facing revenue-generating arm of BBC news. The content is the same as in the UK. A medium-term strategy is to provide more local content. Advertising is geographically and behaviorally targeted.
Created YouTube channels for major BBC brands such as TopGear or streams such as food.
In Australia TopGear has customized TV show, website, magazine, game.
Need to:
* Find your audiences
* Rework your content
* Market locally
* Monetise your traffic
